Shared Perspective and Collective Competencies
A family-run business benefitted from an excellent growth during the first twenty years of its existence. However, with an evolving context the executive team was not prepared to deal with new challenges. To deal with the hurdles of fiercer competition, more demanding and less loyal customers, and new technologies used in the delivery of their services, speed was key. Despite a well-defined strategy and the motivation to succeed, results were not immediately obtained. In addition to catering to fewer clients, who were more attracted by alternate options, there was a climate of mistrust between members of the executive team. Furthermore, the engagement and work ethic of the other teams of the business were negatively affected by witnessing the tension, the dissension and the departure from strategy among the members of the executive team.